The shapes and sizes of underwear packaging are as diverse as the underwear themselves. Sellers who understand the best packaging types will ensure that customers are happy with their purchases. Here are some trendy underwear packaging trends this year that will keep customers coming back for more.

Contents
Why is underwear packaging important?
Underwear Packaging Trends
Choosing the Right Underwear Packaging

Why is underwear packaging important?

The underwear industry includes garments worn by both men and women under or over clothing, generally categorized into:

• Bras
• Underpants
• Sleepwear
• Loungewear
• Shapewear
• Others

The global underwear market is projected to reach   $139.29 billion by the end of 2027   , with a compound annual growth rate (CAGR) of 8.0% from 2021 to 2027.     One of the main drivers of the market is the increasing popularity of...  e-commerce The online store segment of the men's and women's underwear market is expected to achieve nearly  19% share  , and jump to become   the second largest distribution channel   。

As more customers demand that products be packaged and mailed directly to their homes, underwear packaging will become even more important for sellers. The growing focus on sustainability will also influence the latest popular materials in underwear packaging.

Underwear Packaging Trends

Packaging bags

Packaging bags   are a simple and affordable option for underwear packaging. These types of bags are suitable for all styles of underwear, including bras and panties, but their flexible nature may offer less protection for items such as molded bras.

The most commonly used material is waterproof plastic, such as PE or EVA. Plastics can also be combined with other materials to form thicker composites, making them feel durable and high-end. For more environmentally friendly and breathable alternatives,   non-woven fabrics   are a popular choice.

Bags can be designed to be   laid flat   or   upright , with clear, frosted, or aluminized finishes. Clear plastic bags are usually not printed with logos or patterns, but other materials can be easily printed using screen printing, gravure printing, offset printing, or watermarking techniques. The seals can use   self-adhesive seals ,  zippers ,  slider zippers , or   buttons .

Clear plastic boxes

Clear plastic boxes   are a more robust alternative to plastic bags. They are often used for men's underwear packaging, such as boxer briefs packaging or sportswear.

While PVC is the most popular and affordable material, the demand for more environmentally friendly alternatives may increase. Therefore, PP and PET are expected to be more favored because they are recyclable and do not release as many toxins compared to other plastics.

These plastic boxes usually have a   folding top   , and can be equipped with   hooks   if they need to be displayed on retail shelves. Although these plastic boxes are transparent, they are often customized with UV printing, screen printing, or hot stamping graphics that include brand and product images and information.

Packaging tubes

Packaging tubes   are a unique and attractive packaging style. They can be used for any type of underwear, but are especially suitable for fragile items such as bras or silk underwear. The cylindrical shape makes it sturdy enough to protect delicate garments during transport.

Underwear tubes are usually made of PVC plastic or paper. PVC is useful if waterproofing is required, but paper will appeal to those looking for   biodegradable   or recyclable packaging that is environmentally friendly. Common paper materials include coated paper, ivory board, or kraft paper.

The opening can use   tin lids   or   bottle caps   lids, and the size of the tube should allow the product to fit snugly when rolled or folded. While cylinders can be branded with sticker labels, customers may perceive custom printing as a mark of high quality.

Foldable paper bags

In recent years, with the world's increasing focus on sustainability, paper packaging is   reviving   . While plastic underwear bags are common and affordable, paper bags will appeal to customers who are particularly environmentally conscious.

While foldable paper bags are lightweight, their design still provides good protection for delicate fabrics, and they look more elegant than plastic. For sellers on a budget who cannot opt for high-end alternatives, paper lingerie bags are also a more economical choice.

Kraft paper is the most popular material because it is more durable than regular paper. Narrow   envelope bags   are suitable for items such as underwear, while wider   shopping bag styles   can accommodate bras and larger lingerie.   self-adhesive seals ,  Hook and loop , or   clasps .   laser-cut windows   or   handles . Herringbone ribbon is a budget-friendly option for rope-like handles, but high-end brands may use ribbon or cotton rope.

Boxes

Boxes are the most protective packaging type for lingerie. They can be used for any style of lingerie but are especially well-suited for larger items such as lingerie sets or a cotton lingerie set, or those that benefit from more premium packaging, such as lingerie or loungewear.

The simplest form of box is a rectangular cardboard box. These can be made from kraft paper for a high-end look and may feature a   PVC window   or   Hangers .

Foldable   Boxes   corrugated cardboard boxes are a more sophisticated option. They are also versatile enough to double as   mailing boxes   during shipping. For the most luxurious feel, sellers should use boxes with   lids and bases   or   drawer boxes .   magnetic closures   or   ribbons   and other details will also help elevate a high-end image.

Choosing the Right Underwear Packaging

As e-commerce drives the lingerie market in the coming years, it will be crucial for sellers to pay attention to packaging. Customers will demand attractive packaging for lingerie to protect delicate garments during shipping and prevent damage to luxurious fabrics such as lace and embroidery. Plastic lingerie bags are one of the most popular choices, but a widespread shift towards environmentally conscious culture is pushing recyclable paper bags, tubes, and boxes to the forefront.

Major players in the lingerie industry are investing in   single-brand stores   and expanding their product lines to include a wide variety of products. This shift towards single branding for all types of lingerie means that sellers need to understand how to choose the right packaging for each type of lingerie they sell. Sellers who pay attention to the different types of packaging will be able to successfully learn how to package their products correctly.